Overflowing from the shop to the street, Matsunoya’s sprawling array of baskets, buckets, furniture and fashion has become a familiar sight to visitors to Yanaka. Perched at the top of Yuyake Dandan, the staircase leading to the famous Yanaka Ginza arcade, the shop is run by the Bakurocho-based wholesaler of the same name.

Specialising in tools for everyday use, the shop has a tightly packed interior in which household items such as woven baskets, kitchen utensils and brooms can be found hanging, stacked and bundled together.

In addition to designing the Threadline collection of bags, third-generation owner Hiroshi Matsuno develops original designs in collaboration with local craftsmen and small factories, resulting in products that are practical, robust and affordable.

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